Sep 3, 2025
annual TIC verification required for children's toys in the US and Canada
12 months
maximum age of the test report Amazon accepts
30 days
window sellers report to remove FBA units once a listing is restricted
Key takeaways
- Since September 3, 2025, children's toys in the US and Canada stores need annual verification from an approved TIC organization.
- Amazon accepts a test report issued in the last 12 months by a CPSC-accepted laboratory, plus a Children's Product Certificate.
- Sellers report a two day submission window against a review of up to 15 business days, with the removal firing automatically in between.
- An Amazon representative in the Seller Forums says Support can hold the ASIN during review, but only if you open a case and ask.
- Sellers report 30 days to remove FBA units once a listing is restricted, and that clock does not pause for the review.
Amazon deactivated your listing while your compliance documents are under review. The request arrived, you uploaded what it asked for, the dashboard says "Under Review", and the ASIN is still inactive. Nothing is broken on your side. The timings simply do not line up.
Why an Amazon listing is deactivated while compliance documents are under review
Since September 3, 2025 Amazon requires annual third-party verification for children's toys in the US and Canada stores. A Children's Product Certificate and a test report issued in the last 12 months by a CPSC-accepted laboratory are checked by an approved Testing, Inspection and Certification (TIC) organization, not by you. You either send a sample for new testing or submit an existing report for verification.
Amazon's own note on the process says the status of your listings stays unchanged while you work through it. Sellers report the opposite. On the Seller Forums, one seller describes a two day submission window against a review that takes up to 15 business days, with the removal firing automatically in between. Another reports the listing deactivated the same day the TIC notice arrived, while the stated deadline was still weeks away.
The deactivation is not a verdict on your documents. It is a clock that runs faster than the review.
The fix, step by step
- Read the notice in Account Health, not in email. Go to Performance, then Account Health, then Manage Your Compliance. It lists the exact document each ASIN needs and the approved TIC providers who can test or verify. The Account Health Dashboard also carries the rating that these events feed.
- Pick the faster of the two paths. If you already hold a report from the last 12 months, send it for verification instead of ordering a new test. Verification reads a document; testing waits on a sample.
- Open a case the day the notice lands. This is the step most sellers skip. An Amazon representative on the Seller Forums states that you can ask Seller Support to place a hold on the ASIN so it is not removed while the review runs, and that the representative cannot stop the automatic removal from their side. So the hold has to be requested, by you, in a case. It does not happen on its own.
- Submit through Add or Appeal Compliance. Attach product images, the Children's Product Certificate and the test report in the same submission. A partial submission restarts the wait.
- Watch the inventory clock separately. Sellers report 30 days to remove FBA units once a listing is restricted. That clock is not paused by the review either, and removals ordered late in Q4 arrive after it.
Everything in step 3 comes from what an Amazon representative wrote in a public forum thread, not from a help page. Treat it as the thing to ask for, and keep the case ID.
How to stop it coming back
Compliance sits at the ASIN level and renews every year, so a product that passed in 2025 gets asked again in 2026. Two habits do most of the work.
Keep a dated register of every children's product you sell with the issue date of its test report, and reorder verification before the report turns 12 months old. A report that ages out is treated as no report at all, and some sellers report the resulting flag reading like a product safety event rather than a missing document.
Second, check the classification itself. Sellers report large numbers of ASINs pulled into the toy compliance net that were never toys. If a request looks wrong for the product, the case is about category, not about documents, and the direct validation route for toys is a different process worth knowing.
The pattern is the same one behind listing deactivations driven by on time delivery rate: the deadline you are given and the deadline the system enforces are not always the same number. Diary the shorter one.
“The status of your listings will remain unchanged while you complete the requirements through the updated third-party Testing, Inspection and Certification (TIC) compliance process.”
Amazon Seller Central
Sources
- Amazon Seller Central: nuevo proceso de conformidad de seguridad para juguetes sellercentral.amazon.com
- Amazon Seller Central: referencia de ayuda y Gestionar la conformidad sellercentral.amazon.com
- Amazon Seller Forums: proceso TIC actualizado, el aviso que no llega sellercentral.amazon.com
- Amazon Seller Forums: dos días para enviar contra 15 días de revisión sellercentral.amazon.com
- Amazon Seller Forums: el listado se bloquea el mismo día del aviso TIC sellercentral.amazon.com
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